Tips for Using A.I. in Advancement Initiatives

(From Chronicle of Philanthropy) Even with the end of the pandemic in sight, nonprofits should continue to experiment with new technologies that automate work previously done by people and help fundraisers to deepen their understanding of donor needs and interests, according to leading nonprofit strategists Beth Kanter and Allison Fine. To embrace A.I. and elevate fundraising to new levels of engagement, Kanter and Fine suggest the following strategies:

• Use A.I.-powered tools to target stories and content that are likely to resonate with individual donors by compiling and sharing data from donor databases and the internet.
• Consider creating your own data collectives to better understand when, how, and why donors give to a cause.
• With less time spent doing manual administrative tasks, focus on cultivating strong relationships with donors and constituents. 

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